Boot Camp Schedule Announced
Mark your calendars for the 6th Annual NAMA Boot Camp that will take place August 18-20, at the Hyatt Regency Crown Center in Kansas City. Take a look at the Boot Camp schedule below to see what’s in store for you:
Tuesday, August 18
8:00 a.m. - MoKan Ag Tour
The MoKan Ag Tour will feature a trip to a seed production facility, NECO Seeds, in Garden City, Missouri. The group will stop for lunch at The Farm, a family owned and operated facility with a dining hall. The afternoon will feature a trip to a livestock operation and then it will be back to the hotel to get ready for the Boot Camp kick-off.
5:00 - 6:00 p.m. - Boot Camp Registration/Welcome Reception
6:00 - 7:30 p.m. - Dinner/Kick-Off Sesssion
The Physical Connection ~ Dr. Jennifer Martin
Are you aware of non-verbal messages you might be sending while giving a presentation? Do you send mixed signals to your audience without knowing it? Dr. Jennifer K. Martin, Hall Family Foundation Professor with the University of Missouri-Kansas City, will present techniques you can easily apply to improve your professional effectiveness.
Wednesday, August 19
8:00 a.m. - Breakfast
8:30 - 10:00 a.m. - Opening Session
Producer Panel ~ Trudy Kramer, Kramer Vineyards in Gaston Oregon; Andy Kapp, Kapp Farms in St. Joseph, Missouri; Derek Fuemmeler, Harrisonville, Missouri
Learn how to communicate effectively with producers. The producer panel has become a Boot Camp favorite and attendees won’t want to miss the valuable insights from producers. This panel will be moderated by a representative from Successful Farming/Agriculture Online.
10:00 - 10:30 a.m. - Break
10:30 - 11:30 a.m. - Breakout Sessions (pick one)
Little Red Writing Hood
The client has asked you to write a communications plan. Don’t despair! Developing a communications plan with concrete objectives, strategies and tactics is a lot like planning a trip in the land of fractured fairy tales. You have to know where you’re going, how you’re going to get there and what to expect when you arrive. This session will provide some useful hints and hands-on activities to give you the upper hand in the plan development process.
A Year in the Life of a Specialty Producer ~ Trudy Kramer, Kramer Vineyards
Spend a year in the life of a specialty producer. This session will explore the challenges and business decisions that a specialty producer faces in a year. Kramer Vineyards has 20 acres of vines with an average production of 2000 cases per year. About 85% of the wine is sold at the winery. Kramer Vineyards relies on marketing at the winery for most of their sales.
12:00 Noon - 1:30 p.m. - Luncheon w/ Speaker
Social Marketing and Southwest Airlines ~ Christi Day, Southwest Airlines Online Spokesperson & Emerging Media Specialist
Relax over lunch and learn about the integration of new and emerging media at Southwest Airlines, including video blogging and Twitter, from Christi Day, Southwest Airlines Online Spokesperson and Emerging Media Specialist. Christi serves as an online Spokesperson for Southwest Airlines. She specializes in Emerging Media and web 2.0. Christi consistently works to keep Southwest Airlines in the forefront of the new media world when it comes to messaging and trends.
1:30 - 2:30 p.m. - Breakout Sessions (pick one)
A Year in the Life of a Cow/Calf Producer
Step into a producer’s boots without having to head to the farm. From risk management to calving, this session will cover the events a producer endures throughout the year.
Pitching to the Ag Media ~ Colleen Church McDowall, Osborn & Barr Communications
Come learn the do’s and don’ts of pitching to the ag media with Colleen Church McDowall of Osborn & Barr. Plus pick up tips on how to keep your content relevant over a period of time and take a quick glance at how social media is going to impact the way you get your story out.
2:30 - 3:00 p.m. - Break
3:00 - 4:00 p.m. - Breakout Sessions (pick one)
A Year in the Life of a Row Crop Producer
Step into a producer’s boots without having to head to the farm. From field preparation to harvest, this session will cover the events a producer endures throughout the year.
Dealing With The Client ~ Kristen Marshall, Nicholson Kovac
Are you concerned about making a good impression on your clients and keeping a good name for your agency? Hear valuable experiences in account service and gain helpful tips on staying in good graces, even with those ‘problem clients.’
4:30 - 6:30 p.m. - Reception at Boulevard Brewery
A shuttle will take attendees to a special reception at Kansas City’s own Boulevard Brewery. Founded in 1989, Boulevard Brewing Company has grown to become the largest specialty brewer in the Midwest. The reception will take place in the Heim Room which features a beautiful view of the Kansas City skyline.
7:00 p.m. - Dine Around (optional)
Attendees can attend an optional dine-around at Milanos in Crown Center. This is a great way to get to know your peers and learn about NAMA. This event is optional and dutch treat.
Thursday, August 20
8:30 a.m. - Breakfast
9:00 - 10:00 a.m. - General Session
Retailer Panel ~ Moderated by Michael Berry, Osborn & Barr Communications & Boot Camp Chair
Agricultural retailers are an important part of our businesses whether they are an influencer in a B to C market or a direct customer in a B to B market they are extremely valuable. Get an inside look at what makes these segments of the ag retail segment tick. This panel will be moderated by Michael Berry, Osborn & Barr Communications and 2009 Boot Camp Chair.
10:00 - 10:30 a.m. - Break
10:30 - 11:30 a.m. - Closing Session
Jedi Marketing or Everything I Needed to Know About Advertising I Learned from Star Wars ~ John January, Sullivan Higdon & Sink and Tug McTighe, Callahan Creek
How can Yoda help you write a better headline? Why is Darth Vader hiding in your client service report? Learn the answers to these questions and many more when you attend this unusual and enlightening presentation. Whether you’re a writer, designer, an account type or even a client, you’ll find this perspective on enjoying daily life in marketing very refreshing. Presented by John January, Executive Creative Director and Senior Vice Muckity Muck at Sullivan Higdon & Sink and Tug McTighe, Vice President, Creative Director and Pisces, Callahan Creek.
11:30 a.m. - Boot Camp Adjourns
To register for the NAMA Boot Camp visit https://payment.nama.org/bootcamp09.htm.
For more information on the NAMA Boot Camp visit http://www.nama.org/programs/index.html.
Sponsorships for the NAMA Boot Camp are still available! To view the list of sponsorships and to sign up as a sponsor visit http://www.nama.org/programs/bootcamp-spo.htm or contact Jenny Pickett at jennyp@nama.org or call 913-491-6500.
Hawk’s View Golf Club in Lake Geneva, WI, was the setting for the Badger/Chicago/Cornbelt Chapters’ Annual Golf Outing on Thursday, May 21.